Digital Media Marketing Manager
A digital media manager is an online marketing professional who creates and launches advertising campaigns on digital channels. Most digital media managers work very closely with creative content developers, copy writers, photographers and other web designers to build the online presence of a brand through social networking and other online venues. Digital media is any web-based media that utilizes cutting-edge technologies to deliver video, images or sound to millions of viewers around the world. Digital media can take many forms, including animation, movies, games, interactive books, and television. Digital media can also be used in conjunction with traditional media such as newspapers, magazines, and radio, as well as on the Web.
Digital media professionals need education and skills to succeed in the industry. In most states, it is illegal for someone to work as a Digital media manager without a degree in advertising, communications, or marketing. Digital media companies often hire graduates of marketing or technical college to fill digital media manager positions. Graduates with a marketing or computer science degree are especially popular because these degrees allow graduates to learn the basics of website design, conversion techniques, SEO (search engine optimization), and social networking. Digital media companies sometimes use job postings to fill digital media manager positions, but they do not always actively seek applicants.
Digital media jobs usually involve the creation of new advertising campaigns. The marketing manager will work with the production crew to brainstorm and plan the campaign. Digital media projects range from creating a national television commercial to a 30-second spot online. The company may hire social network marketers to launch a TV commercial or online video. The goal of the campaign is to enhance the company’s reputation and increase visitor numbers to a site. Digital media managers will also work with production crews to develop promotional campaigns for products or services.
A marketing manager does not necessarily have to have experience in marketing, although it certainly helps. Some companies hire digital media managers with experience in marketing, because experience in the field is helpful when trying to understand the digital media business. Other companies prefer to hire marketing professionals with no experience, but they need training because their campaigns need to be developed specifically for a particular company. Digital media companies that do not require marketing experience will also usually provide support for the marketing campaigns, such as helping with email campaigns and online advertising efforts.
Digital media managers often work closely with online presence specialists. These people will help the digital media managers develop and maintain the company’s website and blogs. Digital media managers may also work with content companies to publish articles, create blogs, and handle social media accounts. Digital media professionals who want to expand the company’s online presence will often consider SEO, which stands for search engine optimization. The goal is to provide customers with the information that they need when doing a search or browsing online. Search engine optimization techniques help the online presence of a business by increasing the amount of traffic to the site.
Digital media professionals who are involved in online marketing campaigns will need to use analytics software to track their company’s performance online. Analytics software is designed to collect data about how visitors use a website, what types of content they find most useful, and what sites to bring in the most visitors. Digital media marketing companies will often provide this service for a fee. Digital media companies will also use analytics to analyze their marketing campaigns and find out what is working and what is not. Digital media managers can use analytics to determine the success or failure of their campaigns. Digital media managers may even use analytics to suggest changes in marketing campaigns that might be more successful.
Digital media managers will work closely with online presence specialists to improve the company’s online presence. These professionals will work with SEO experts to optimize the search engines. Digital media managers will also work with these specialists to boost the company’s social media presence and to promote new products and services.
Digital media marketing managers will be responsible for managing the company’s marketing budget. Digital media marketing managers will be responsible for hiring employees who have marketing experience and expertise. Digital media marketing managers will be responsible for hiring professionals who can design websites and launch advertising campaigns. Digital media marketing managers will be responsible for developing strategies for producing new audio and video content for marketing purposes. Digital media marketing managers will also make sure that the websites and blogs of the company meet all marketing needs.